2023 Partnerships
Sodium started as a mere idea which shortly turned to a reality in 2011. It was a simple concept, to make affordable clothing and gear to represent our small town of Crystal River, FL. Casey Damron was determined to make this small town idea something special. As the brand continued to grow so did the ambition. Once Sodium started to outgrow the pick-up truck beds and sharing small office space with other businesses they decided to open a moderate retail store in Crystal River in 2013. The brand continued to grow with the help of the community around. As the ideas and ambition grew so did the push for a larger location. In September 2014, Sodium moved just right down the road to a larger location to showcase not only the Sodium brand but also the many new brands carried by the Sodium Fishing Gear retail store. From Sept. 2014 to this very date Sodium has pushed to maintain the highest quality and the best customer care.
Since their introduction, Power-Pole anchors have changed fishing forever. Inspired by the craftsmanship and beauty of a fine fly reel, Power-Pole anchors feature the most sophisticated design and technology that JL Marine Systems has to offer. Power-Pole anchors are proudly made in the USA in Tampa, Florida and are available through over 3500 dealers, retailers and boat manufacturers, with some manufacturers offering boats models that feature Power-Pole anchors as standard equipment.
Hell's Bay Boatworks, renowned among legendary anglers, emerged in 1997 as a response to the need for a versatile watercraft capable of navigating remote and challenging fishing grounds. Under a majestic North Florida oak tree, a revolutionary skiff, the original Hell's Bay 16' Whipray, was designed and constructed, forever transforming the industry. Today, visitors can witness this historic skiff firsthand at the Titusville showroom. With a fresh approach in 2007, Wendi and Chris Peterson took the helm, introducing new models, fostering a vibrant community of passionate owners, and emphasizing conservation as a core value. Hell's Bay proudly supports organizations like Captains for Clean Water, the International Game Fish Association, the Guy Harvey Ocean Foundation, The Everglades Trust, and the Bonefish & Tarpon Trust. Known for their unwavering commitment to excellence, Hell's Bay remains the top choice for world-class guides and legendary anglers. Their skiffs exemplify unprecedented design, yacht-level build quality, and the use of cutting-edge materials, combining shallow water stealth with open-water capabilities and comfort. Each Hell's Bay skiff represents the relentless pursuit of perfection, as the company continues to innovate and build the finest shallow water skiffs in the world.
Smith Optics is a company that specializes in creating high-quality eyewear for outdoor enthusiasts. The company was founded in 1965 by Dr. Bob Smith, who created the first-ever goggle with a sealed thermal lens and breathable vent foam to prevent fogging. Since then, Smith Optics has continued to innovate and improve its eyewear products, using advanced materials and technology such as ChromaPop lenses, which enhance color and clarity. Today, Smith Optics is a global brand, distributing its eyewear in over 50 countries. The company remains committed to its roots in outdoor sports and creating eyewear that meets the needs of athletes and enthusiasts who demand the best in performance and protection.
For more than 80 years, Raymarine’s been global leaders in high performance marine electronics for the recreational boating and light commercial marine markets. They continue to innovate and provide full electronic systems to boaters around the world. Our products are engineered for the tough marine environment and renowned for ease-of-use, rugged design and reliability. Their full range includes chartplotters, fishfinders, radars, marine instruments, marine cameras, AIS units and VHF radios.
Diamond Fishing Products is dedicated to providing Fishermen and Women with the highest quality materials engineered to exceed the demands of fishing. We understand that each fish is a “once in a lifetime” event and requires equipment every angler can trust.
Diamond monofilaments including Momoi Diamond, Momoi Hi-Catch and Illusion have earned the reputation of “The finest Monofilament fishing line in the World”. Our “reputation is on the line” because our standards are based on experience, performance and proven results.
In 2006, YETI Coolers was founded with a simple mission by its founders. Their mission was to build a cooler that they could use every day if it existed. They envisioned a cooler that would be built specifically for the serious outdoor enthusiast, rather than being mass-produced for discount retailers. The founders knew that they would put the cooler through rigorous abuse out in the field and on the water, so they wanted to create a product that would simply not break. The company's approach to product innovation was to rely on necessity and firsthand experience, instead of market research and data analysis. Today, YETI products are known to perform exceptionally when it matters most, whether it be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.
Papas Pilar rum is a premium rum brand named after the famous American author and adventurer, Ernest Hemingway's beloved boat, Pilar. The brand was founded by a group of experienced rum-makers and Hemingway enthusiasts who sought to create a rum that would embody Hemingway's spirit of adventure and passion for life. The rum is crafted from hand-selected rums sourced from the Caribbean, Florida, and Central America and blended using a Solera aging system to create a complex and smooth flavor profile. With its unique bottle design and association with Hemingway's adventurous spirit, Papas Pilar rum has quickly gained a following among rum aficionados and Hemingway fans alike.
Z-Man Fishing Products is a leading manufacturer of innovative and high-quality fishing lures and baits. Founded in 1983, the company has been at the forefront of developing cutting-edge fishing lures that have revolutionized the fishing industry. The brand is known for its patented ElaZtech soft plastics, which are incredibly durable, buoyant, and realistic, providing anglers with a unique advantage over traditional soft plastics. Z-Man lures have won numerous awards and accolades for their effectiveness, and the company continues to push the boundaries of fishing lure technology with its ongoing research and development efforts. With a commitment to quality and innovation, Z-Man is a trusted name among fishing enthusiasts worldwide.
MirrOlure is a fishing lure brand that has been producing quality fishing lures for over 70 years. The brand was founded by Harold LeMaster, a passionate angler who started handcrafting his own fishing lures in the 1930s. Over the years, MirrOlure has grown to become a trusted name in the fishing industry, known for its high-quality lures that are designed to attract a wide range of game fish. The company's signature feature is its reflective finishes that create a lifelike illusion of baitfish, making the lures irresistible to predators. MirrOlure has won numerous awards and accolades for its innovative lures, and the brand continues to be a favorite among anglers around the world. With a commitment to quality craftsmanship and attention to detail, MirrOlure is a brand that anglers can rely on for a successful day on the water.
Get ready to revolutionize your fishing game with Buzbe Tackle! They are the trailblazers of tackle storage solutions in the fishing industry, offering state-of-the-art modular tackle boxes that give you complete control over your fishing gear. With Buzbe Tackle, you're not just getting a box - you're getting a customizable and meticulously crafted tackle system that's built to withstand the toughest fishing conditions.
Buzbe Tackle boxes are made with only the finest materials available, so you can trust that your gear will be safe and secure in their top-of-the-line storage solutions. Whether you're a seasoned pro or a weekend warrior, Buzbe Tackle is your ultimate one-stop-shop for all your tackle storage needs. Don't settle for mediocre storage solutions - upgrade to Buzbe Tackle and experience the difference for yourself!
Discover Florida’s soul in our warm Gulf water, spring-fed rivers, gentle manatees, great fishing and bountiful lakes. Swim with the manatees, explore our lakes and rivers, reel in Florida’s best fishing, taste fish-to-fork cuisine, play great golf courses, take a hike through unspoiled forests, dive for scallops, cycle on one of America’s top-rated trails, and discover our parks and attractions.
Being in the marine industry since 1988, Power Pux President Paul Payne has gained a very well known reputation for his strengths in recognizing the importance of Customer Satisfaction in every aspect.
Focusing on only the best possible quality products and SUPERIOR CUSTOMER SERVICE since the beginning of this journey has led him into many opportunities to serve in leadership and management roles for some of the top Boat Manufacturers in the world including supervising a large production team for SeaRay Boats Inc., Service/Customer Service Manager at Hell's Bay Boatworks, and as the Operations Manager for Atlantic Boat Repair.
Quality has always been number one in the continued success of exceeding Customers' Expectations. Along with the experience level earned after 32 years, we promise things will only get better in our continued effort to strive for excellence.
Gear up for your next unforgettable fishing trip along Florida’s Sports Coast. Located right on the warm waters of the Gulf of Mexico, we’re the perfect place to make your next angling adventure a home run. With key sport fish like red drum, spotted seatrout and common snook, our temperate coastal waters have been luring scores of fishermen for years.
For more than 30 years, Yamaha Outboards have delivered far more than superior power, performance and efficiency. Yamaha owners get something that can’t be measured in HP or RPM—legendary Yamaha reliability. The all-new Yamaha V8 XTO Offshore® carries on that tradition. Purpose-built from the ground up to withstand the rigors of offshore boating, the XTO introduces a new class of extreme offshore power and reliability.
Established in 2010 by Trevor and Sonia Fitzgerald, Fitzgerald Rods swiftly emerged as the go-to choice for anglers engaged in frogging and flipping. Renowned for its durability and ability to endure rigorous usage, Fitzgerald Rods became the top pick for those seeking a reliable rod that could withstand heavy-duty conditions and abuse.
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